Ads on School Busses!

I'm wondering if the newspapers are now regretting their many years of helping school districts cover their misdeeds?

As if Craig's list wasn't enough in killing their classified ad business now the schools are after their Display income.

But lets not forget the Tualatin Valley Fire & Rescue has a Marketing Division.

http://news.yahoo.com/s/ap/20100319/ap_on_bi_ge/us_school_bus_ads