Monday, February 19, 2007

The Spin Never Stops!

Headline: Father and son suffer smoke inhalation

Both father and son suffered smoke inhalation; the father was taken to Portland Adventist Medical Center; the son refused treatment.

http://localnewsdaily.com/news/story.php?story_id=117190583138474600

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All in the Choice of words in their reporting!

Just as the fine print in a contract will sneak up on you and get you in trouble, so will the words chosen by the news media in their reporting.

As in the above story where its stated "the son refused treatment" which tells us by word use that he likely rejected the good advise given him by a government employee and we are to now assume he is a fool.

Next, please consider the same lines and replace the word "refused" with the word "declined" and see how it changes the message being delivered.

Now, the son's reported actions imply he made a considered decision to not accept or declined "medical care" and we accept that as final without tagging him as an idiot.

Often times I don't notice the little spin here and there, but I know well how it all adds up and trust me . . . so do they.

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